Building blocks

Most lawyers have probably not studied a single unit in business development or marketing, and consequently struggle with understanding how to build their practice. However by planning a range of activities such as online presence, events to attend, associations to join or support, seminars to present and articles to write, coupled with methodical follow-up activity with new and existing contacts, and developing and sticking to a plan, new business and increased billings should follow.

Creating systems for managing client data and scheduling follow-up activity is vital for firms which wish to expand their business especially if done on an ongoing process.

Article on lawyersweekly.com