Practice Management

GhostMarketer newsletter update

In “A Streamlined Solution” last month we discussed how GhostConvey clients can quickly and easily use their free GhostMarketer platform to create and transmit their own client newsletters every month.

There have been two significant enhancements since then

1. GhostMarketer has been upgraded to allow you to import all your clients, not just those captured from conveyancing transactions, into your client database. You can define categories for these clients and other contacts yourself (for example “Family Law”, “Wills and Estates” etc), enabling you to segment your marketing lists by service category if you wish. That means you can send marketing material such as newsletters and other updates to your entire database via GhostMarketer.

2. LawDotNews has launched a new newsletter template for your GhostMarketer system with “read more” links to each article. This gives you a full range of choices (please contact us for details) –

  1. A plug-and-play newsletter solution with all current LawDotNews articles either in the body of the newsletter (see a sample here) or with an abstract of each article and a “read more” link to the full article (see a sample here). An excellent (and effortless) way to drive client engagement with your website/blog is to have us set up the “read more” links to take your clients to your blog page; or

  2. A fully customised newsletter with your choice of current and archived LawDotNews articles – we do everything for you including creation and transmission of your newsletters.

Contact us on 086 110 5904 (or email for more on your free set up on the GhostMarketer platform and other LawDotNews services.

Paddy Crook, Digital Marketing Manager at LawDotNews, completed his BSc at Rhodes University and has specialised in email marketing, social media, ppc, ad-serving and other online marketing mediums. This has given him a broad knowledge of the channels and techniques used within the digital space and how best to apply them to professional practices for maximum results at minimum cost.

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