Small firms run specific risks when they consider IT - will there be any return on their investment in terms of time, cost and planning?
They certainly have the opportunity to reduce the costs of sales, increase client loyalty and access new prospects by investing in IT. The writer claims that the success of IT is not only attributed to having good software but also using it properly. One must maintain the quality of links, letters, documents, prompts and reminders within the system.
Computers are not bad. If used properly, they bring discipline and teach their users new, marketable skills. Secretaries become paralegals and fee earners discover new skills like delegation and supervision. By using e-mails, marketing databases and web sites, entrepreneurs have powerful ingredients on hand to develop new business. Small firms can still get to where it pays to be.
inbrief.co uk
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