13 August 2015Did you know that all GhostConvey clients have access to a powerful, easy-to-use, free Customer Communication tool - GhostMarketer? All you have to do is to use it!
20 August 2015Jack Crook answers the question: "If you run a successful conveyancing practice with a loyal client base, why should you bother to market your firm and its services?"
03 September 2015Jack Crook turns to the how part of formulating a marketing plan of which many of the basics cost little or nothing yet will give you a competitive edge.
22 September 2015Paddy Crook gives handy tips and discusses some of the more common marketing tools used by firms, and how they can be successfully and effectively used.
01 October 2015Paddy Crook gets into the nitty-gritty of actually using the GhostMarketer platform and its core features to its maximum potential for segmented and targeted communication.
21 October 2015Client newsletters - A practical guide: Jack Crook discusses a number of aspects of and gives tips on how to configure your newsletter for maximum effectiveness.
29 October 2015Paddy Crook gives the lowdown on some of the key branding points you should consider when assessing your marketing strategy and developing your brand.
29 October 2015Zelda Olivier brings attention to unsound and flawed routines which amount to a failure to exercise that degree of skill and care required by a reasonable conveyancer.
05 November 2015A checklist developed in response to requests to the Attorneys Insurance Indemnity Fund (AIIF) for guidelines for drafting a Minimum Operating Standards (MOS) policy.
12 November 2015In article eight of the GhostMarketer series, Jack Crook turns his attention to the most common marketing mistakes made by lawyers - and how to avoid them.