Marketing: Email and Social Media Slug It Out
SMPs: Your Challenge…..
As an SMP (small to medium sized legal practice), your challenge is to make every cent of your marketing spend count.
That boils down to choosing the marketing channels best suited to your particular needs and resources. Start off by comparing Email Marketing and Social Media – which gives you the most bang for your buck?
Email Marketing v Social Media: Who’s the Winner?
The Infographic Email v Social Media Marketing from HostPapa says it all.
In a direct “knockdown” comparison –
Final Tally - Email Marketing wins by a KO!
That’s not surprising if you look at these stats (find more, plus a discussion of their significance, in Email Marketing vs Social Media: Are you focusing on the wrong channel? by Aaron Beashel) –
But: “Better Together”
Your client e-newsletter should always be your core marketing tool.
But integrate it with Social Media and you have an exciting new marketing solution that –
Get the Best of Both Worlds!
So what do we recommend? In a nutshell: Integrate your Email Marketing and Social Media to get the best of both worlds!
Infographic: Email v Social Media Marketing Source: HostPapa
Jack Crook (LLB Lond, LLB Rhod) is the author of LawDotNews, a monthly newsletter which is personalised and e-mailed to your firm's clients compliments of your firm. DotNews also offers a suite of “Marketing and Communication Strategy” services incorporating the provision of Websites, Blogs and Social Media services, integrated with your client newsletters. Readers are welcome to contact Jack at firstname.lastname@example.org, or visit his web site at www.dotnews.co.za for further details. © DotNews