Time to Focus on Marketing the Law Firm Again - Chair's Column
By Micah Buchdahl
The economic crisis that has gripped the nation has taken a toll on many of lawyers and law firms. The trickle-down effect has hit firms' management teams and limited the ability to grow and nurture practices. What better time than now to differentiate your practice?
Making the Cut: Proactively Managing Your Communications and Media Allotment
By Jamie Diaferia and Zach Olsen
Create and demonstrate the value of marketing and public relations programs when they are needed the most.
Marketing Pooling: Jump in with Both Feet or Just Test the Waters
By E. Steven Carrington
Legal professionals are being asked to increase marketing efforts while their resources continue to shrink. Consider combining resources with others to get more mileage from your marketing dollars.
A Seven-Step Referral Recognition Program
By Nancy Myrland
Client referrals are an essential part of a thriving firm, and there are a few key steps to ensure that you continue to receive them.
Big Marketing Tips for Small Firms
By Jamie Mulholland
Your firm may be small, but that doesn't mean your marketing has to be.