Practice Management

Six reasons to market your firm

20 August 2015

Jack Crook answers the question: "If you run a successful conveyancing practice with a loyal client base, why should you bother to market your firm and its services?"

Shoestring marketing

03 September 2015

Jack Crook turns to the how part of formulating a marketing plan of which many of the basics cost little or nothing yet will give you a competitive edge.

Targeted marketing: choosing tools

22 September 2015

Paddy Crook gives handy tips and discusses some of the more common marketing tools used by firms, and how they can be successfully and effectively used.

GhostMarketer - Getting started

01 October 2015

Paddy Crook gets into the nitty-gritty of actually using the GhostMarketer platform and its core features to its maximum potential for segmented and targeted communication.

Client newsletters

21 October 2015

Client newsletters - A practical guide: Jack Crook discusses a number of aspects of and gives tips on how to configure your newsletter for maximum effectiveness.

Branding: The basics

29 October 2015

Paddy Crook gives the lowdown on some of the key branding points you should consider when assessing your marketing strategy and developing your brand.

Normal practice or flawed routines?

29 October 2015

Zelda Olivier brings attention to unsound and flawed routines which amount to a failure to exercise that degree of skill and care required by a reasonable conveyancer.

MOS Checklist

05 November 2015

A checklist developed in response to requests to the Attorneys Insurance Indemnity Fund (AIIF) for guidelines for drafting a Minimum Operating Standards (MOS) policy.

Marketing mistakes

12 November 2015

In article eight of the GhostMarketer series, Jack Crook turns his attention to the most common marketing mistakes made by lawyers - and how to avoid them.

The proof of the pudding

26 November 2015

In the last GhostMarketer series article, Jack Crook explains how conveyancers can measure and boost the return on investment (ROI) from their marketing campaigns.
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